In a major move to reclaim its dominance in the pay-TV market, MultiChoice Nigeria, the parent company of DStv, has announced a 40% reduction in the price of its decoders effective November 1, 2025.
The company said the decision is part of a strategic plan to attract back millions of subscribers who have abandoned the platform in recent years due to rising costs and increased competition from online streaming services.
According to insiders, the new pricing model will make DStv more affordable for households across Nigeria, especially amid economic challenges that have forced many to cut back on entertainment expenses.
MultiChoice stated that the price slash reflects its “commitment to delivering quality entertainment that’s accessible to all,” adding that the new rates will apply to both new subscribers and existing customers looking to upgrade or reconnect.
Industry analysts believe this move could reignite competition in Nigeria’s digital TV space, especially with the growing influence of platforms like Netflix, Showmax, and Startimes.
Further details on the new retail prices and promotional bundles are expected to be released in the coming days.